Wax Shack

Overview

Wax Shack, a facial and body waxing studio located in the resort beach town of Millville, Delaware, required a logo and brand identity that struck a balance between casual fun and broad appeal. Specializing in hair removal services for both men and women, the goal was to create a logo that felt approachable, gender-neutral, and inviting to clients of all ages.

Wax Shack brand colors
Additional photos courtesy of iStock.
VIew waxshackde.com

Services

  • Logo
  • Brand Identity
  • Marketing and Promotional Items
  • Signage
  • Apparel
  • Photography
  • Social Media
  • Website
  • SEO
Three girls lying on the beach with their feet in the air
Wax Shack logo
Wax Shack vector icons
Exterior photo of Wax Shack showing the signage and custom parking sign
Wax Shack logo
A man and woman sitting together on the beach looking at the ocean

Inspiration Behind the Design

Drawing inspiration from the ocean and beach, the Wax Shack identity embodies the joys of surf culture, featuring sun-faded colors and hand-lettered type. The palette leans into summer with a salt-washed green and untouched sand tone, while shapes and patterns nod to island signage and board wax. The result is a mark that’s effortless and unmistakably fun, capturing the freedom, warmth, and salt-air vibe that sparked the design.

Wax Shack two sided business cards
Wax Shack 20% Off business cards
Two girls in bikinis walking on the beach
Wax Shack drink coasters
Wax Shack services rack card
Wax Shack aftercare rack card
Wax Shack white and grey pattern
Photo of the entrance area of Wax Shack
Photo of the entrance area of Wax Shack
Photo of the waxing room area of Wax Shack
Photo of the waxing room area of Wax Shack
Wax Shack green and white pattern
Girl on the beach showing the front of her Wax Shack t-shirt
Girl on the beach showing the back of her Wax Shack t-shirt
Wax Shack logo
Wax Shack print ad
Wax Shack tan and grey pattern
Wax Shack shopping bag
Wax Shack website on an iphone and laptop