Case Studies

A selection of private clients I partnered with to develop cohesive brand identities from the ground up.

Wax Shack

Wax Shack, a facial and body waxing studio located in the resort beach town of Millville, Delaware, required a logo and brand identity that struck a balance between casual fun and broad appeal. Specializing in hair removal services for both men and women, the goal was to create a logo that felt approachable, gender-neutral, and inviting to clients of all ages.

GovCon Growth Solutions

GovCon Growth Solutions, a team specializing in Federal Health IT and the Federal Civilian market, the design goal was clear: create a logo that communicates growth, strength, and professionalism. Strong typography and a blue palette were key elements in reinforcing their trusted reputation in the government contracting space.

Frazier’s on the avenue

Frazier’s on the Avenue, a beloved Baltimore institution since 1939, approached the project looking for a logo that blended nostalgia with local character. Featuring Mr. Boh from National Bohemian beer and inspired by speakeasy and prohibition-era aesthetics, the design aimed to celebrate the bar’s rich history and neighborhood roots.